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Tuesday, November 13, 2012
New Emerging Trends In Arabic TV
By Crystal Salazar
There were and still are cases of government controlling the media. One of the best examples is Arabic TV where there was a case of strong government influence and its ownership. This all happened because television was seen as an important political instrument.
During the 1950s, broadcasting underwent in Lebanon and Iraq, and started to be more and more popular among population. So, in the next ten years, thirteen other Arab countries followed this trend. But, in 1975, all Arab countries came to have its television stations when North Yemen introduced it.
Although, much before 1950s Arab audience was exposed to television. Morocco, Algeria and Tunisia are few of the countries where French language is widespread. So, that group of population could watch some French channels across Mediterranean. Other source of TV channels U. S. Military base in Libya, as well as the ARAMACO, or Arabian American Oil Company, in eastern Saudi Arabia where population could watch U. S. Television channels.
To understand this situation of government controlling television, we need to know reasons. There could be many events or trends that can influence. In the period after the World War II government started to use media to express nationalism and to make political nation building stronger. This was some kind of protecting country from enemies. Other reason for government control is the fact that broadcasting is not profitable for commercial investors because commercial advertising is limited and costs are higher than revenues.
Anyway, the regional television industry in Arab countries had a growth in the last several years. As the number of television channels growth outreach television advertising revenue growth, derive competition. Because of this, broadcasters are putting some innovations in their programming because of competitors. One of the best sources of profit for them is Arabic series. Those series have a high profit. Therefore, TV stations will seek now nontraditional types of content, and because of that they are experimenting.
Yet, in Arabic television system clear trends are emerging. So, to stay in market and to be vital, TV channels have to introduce high quality programming. It is obvious that prices for production will increase, which bill be a challenging task for everyone.
Three most popular channels are Abu Dhabi TV where high quality Arabic language is broadcasted, Kuwait TV which is the best in family programming, and Saudi Arabian TV which provides popular economical and political programs. Other well known channels are Syria Satellite Channel, Dubai TV, Jordan Satellite, Iraq TV, Ana TV, Palestinian Satellite, etc.
There are a lot of challenges and opportunities for Arab broadcasters because of the changing trends in Arabic TV. Progressive players with resources and abilities to invest and follow the trends will bring huge benefits. This will be a big challenge for everyone, including the government, audience, producers and commercials.
About the Author:
You can visit the website www.nilesatiptv.com for more helpful information about New Emerging Trends In Arabic TV
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