This model, known as the Bravia, starts with a 1080-pixel screen resolution, the clearest among HD TVs. The screen sits on a swivel base so that users can adjust to whatever is the best viewing angle no matter where they're seated. Plus, thanks to Freesat, Sony's digital broadcasting tuner, both TV and radio digital come in without need for subscription to a cable company.
Once the digital image is captured, the Sony KDL40W5810 employs two features to display the most vivid, lifelike pictures: Advanced Contrast Enhancer and Live Color. Advanced Contrast Enhancer deepens the colour black so that's doesn't look grey or brown, while Live Color intensifies greens and reds to create realistic colours. Live Color adjusts to high, medium and low levels, and can be disabled if the viewer prefers to adjust colours manually. Plus, Sony Bravia KDL40W5810 has installed Real Cinema, a software program that shows movies at 24 frames per second, just like at the theatre. This is particularly impressive for showing Blu-Ray movies on the set.
Sony also has worked to improve sound quality on the Sony KDL40W5810 with three features: Voice Volume, Steady Sound and S-Force audio. Voice Volume keeps the sound of voices level, even when actors speak against loud background noise, so that dialogue stays understandable. Steady Sound is designed to keep volume where the viewer sets it. No more reaching for the remote to turn down roaring commercials. And S-Force provides theatre quality sound by transmitting audio as the ear perceives it without bouncing sound waves off a booster.
When it comes to picture quality, the Sony Bravia KDL40W5810 has made an effort to match the visual clarity of movies shown in theatres. This model's Real Cinema system shows movies at 24 frames per second, just like at the cinema. Furthermore, the Sony KDL40W5810 uses not one, but two features to bring the most vivid, realistic colours possible: Live Color and Advanced Contrast Enhancer. Live Color heightens the picture's reds and greens to make the colours more lifelike. It's adjustable at high, medium and low levels, and the colour saturation can be disabled if the viewer prefers. Advanced Contrast Enhancer deepens the colour black on the screen so that it appears as genuine black and not a impression of brown or grey.
Another major improvement is that this model is no stand-alone TV set. Thanks to a USB port, the set can be connected to computers, digital camera and camcorders, PCs, laptops and even flash drives. This means that any digital data, whether still photos, videos, music, or other information, can be uploaded and viewed on the TV screen. With Picture Frame mode still photos and user-recorded videos can be displayed on the big TV screen.
Sony also has included its Applicast software to link the TV to Sony's Internet channel, where downloadable widgets will allow viewers to access online information such as weather forecasts, stock reports and more.
The Sony KDL40W5810's combination of sharp image, vibrant colour, quality sound and online connectivity provide an array of features that consumers value when looking an HD LCD TV.
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