So what are the reasons for this sudden decline in TV sets in US homes? The Nielsen Company found there are two major reasons for the decline. One of the biggest factors is a combination of the current recession combined with the transition of the move from analog TV signals to digital. For the homes hit hardest during the recession they simply can not afford to make the switch even with the government subsidies.
The 2nd reason cited for the decline is that more and more media is being consumed online. The younger generation is more tech savvy and they are getting their TV fix from their computers, Ipads, Phones, and other devices instead of going out and purchasing a TV right out of college.
So a combination of the bad economy as well as that people are being more tech savvy might have contributed to a lower percentage of TV sets in the home but that has not stopped those individuals that have them getting even more out of them. In 2011 CES (Consumer Electronics Show) boasted its best attendance ever. At CES you could see the latest in home theater technologies like 3D televisions and surround sound system that would blow your mind.
So even though TV ownership may have dropped 2.2% over the last couple of years our lover electronics is as strong as ever. CES proves that everyone just wants the latest and greatest technology that money can buy.
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