AOL, Network Live and other companies are all following suit. As another executive said, "Until recently, insufficient bandwidth to homes, combined with the entertainment industry's grip on content licensing, made home entertainment unattractive to the big Internet players. Now, both those conditions are changing," Executives now see video search services on the internet getting huge and they will be going into paid video-on-demand within the next few years. Let's face it, tv on the internet is the wave of the future! You can't stop it and why would you want to?
TV is going online at an enormous speed in the past year especially. Yahoo and several other companies are now getting tied into TV. Even the movie execs are getting on board, including CEO Terry Semel. He recently said they would provide live, round-the-clock official coverage of the NASA Space Shuttle Discovery mission. Then more than 5 million people watched the worldwide fund raiser for poverty bringing in over 175,000 simultaneous video streams. This changeover is inevitable and it is finally picking up speed due to the closing of the generation gap from decades when there was no internet to begin with.
With the changeover from television to internet going so fast, CBS News now also wants to get in on the action. They recently said "We are looking at a new cable bypass strategy." According to the executives at CBS, they will move the focus of news from TV to what they call a "24-hour, on-demand news service, available across many platforms." Other companies are following suit as Amazon.com changed its content delivery infrastructure this year. Amazon.com will soon be selling a copy of "The Da Vinci Code," as part of a paid downloads about Rome and the Vatican. Amazon.com has recently furthered its transition with plans to provide streaming video as well.
Here's what another executive in charge of sales had to say. "The pay TV industry is asserting itself - belatedly, but asserting itself." Marketing experts know that this is the wave of the future as can be seen from another recent comment about the big corporations shift; "What they've clearly seen is that consumers love online-delivered video. The industry needs to persuade consumers that online video is not an either/or proposition with pay TV, but rather supplemental." One of the ways they will do this is to show how easy it is to watch internet tv on a flat screen that is simply hooked up to a laptop. The move of tv on the internet is making companies like Roku, Netflix and Amazon anxious. One million users now have access to movies and television shows through services like these and companies like Hulu Plus are only getting warmed up!
In conclusion, the pay television industry is under growing threat from the Internet. There have been efforts to try and prevent technology companies from luring away customers from TV but there is no more stopping it. Even Comcast Corp., the nation's largest cable operator, is planning to stream TV programming to Apple Inc.'s iPad! Tablets and mobile phones will soon be plugged into larger flat screens every night at home. TV is going to the internet and there is no stopping it.
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